The players are the heart of any sport and it is an association with the players that sponsors are ultimately attracted to.

sports marketing, is focused on developing the commercial value of individual players’ image rights and other exploitable players’ assets.

Having spent all of my own career within the sports industry, I personally understand the needs of players better than most. With my commercial experience and contacts - and those of my team - within the sports market, I believe that I can offer all players a fully comprehensive representation package which is far superior to anything available elsewhere.

To find out how you can unlock individual players’ commercial potential, please look at Sports Marketing Services. To find out more about my experience in this field have a look at my Credentials.

To review my presentation on the Role of Governing Bodies in Sport please click here.

If you would like to get in touch to find out more or discuss your requirement, please go to Contact.

Jim McKenzie
Titan Sports Marketing

Marketing

Increase individual exposure in front of the general public and potential sponsors
Conduct PR activities exclusively on behalf of individual clients
Secure engagements for both playing and non-playing appearances in UK and overseas
Use the resources of parent company - Leisure Services Group Limited – and their partners, to market your image and other rights via a vast international database
Preparation and delivery of endorsement and merchandising packages
Media management – we will manage the TV and radio broadcasters and journalists to ensure that your individual “brand” is properly exposed to your best commercial advantage.

Contract Negotiation

Examples of unfair or restrictive contracts are legion within sports. We provide expert contract negotiation with full legal support to ensure that we maximise the potential of the relationship

Dispute Resolution

We are working for our clients so that they do not need to address difficult issues themselves. We will settle disputes with third parties to our clients’ best advantage so that they can concentrate on their playing careers. We have access to the CCPR Sports Dispute Resolution Panel to resolve issues where independent arbitration may become necessary.

Capital Retention

The career of an elite sports person can be short. It is important that earning opportunities are maximised in the short term but that wealth is retained for the long term.
To ensure financial security after a playing career, we provide the following services

Tax planning
Independent financial advice for pensions, investments and insurances

Career Planning

Most players need a second career when they finish playing at the top level
We try to make the transition between careers as seamless as possible
We will advise on appropriate education and training to suit the individual client’s aptitudes and preferences and assist with entry into the next career opportunity

Accounting

If required, we will manage clients’ financial accounts ensuring that they satisfy all statutory obligations
Accounts will be submitted on a monthly basis for scrutiny and approval so that they are always fully aware of heir current financial position

Logistics

Travel arrangements
Accommodation
Diary planning and maintenance

Individual Service and Access

Above all, our clients are individuals and our service will be tailored to suit their individual requirements
We recognise that our clients may need assistance and support at unusual times and in remote places. We cater for this by providing 24 hour access to expert help and advice.

Fees

As our service is flexible, so our fees will depend on the level of service our clients wish us to provide.
Our philosophy is to charge only for services which increase our clients’ income

This is just a snap-shot of the services we can provide in order to help sportsmen and women make the most of their careers, with the fewest possible distractions from their playing performances.

Having spent all of my own career within the sports industry, I personally understand the needs of players better than most. With my commercial experience and contacts (and those of my team) within the sports market, I believe that I can offer all players a fully comprehensive representation package which is far superior to anything available elsewhere.

I am an independent sports marketing consultant with over 25 years experience in the sports industry.

I have been the managing director of a number of sports equipment manufacturing and distribution companies and between 1997 and 2001 the Chief Executive of Snooker’s World Governing Body.

I am currently the Principal Consultant of Titan Sports Marketing, a division of Leisure Services Group Limited of which I am Chairman.

I have excellent relationships within the sports rights market and with the broadcasters and main media rights distributors and have been directly responsible for major rights contract negotiations and implementation.

Below is a list of just some of the sponsorship clients with whom I have worked either on contract negotiation or implementation:

Imperial Tobacco, Gallagher - Benson & Hedges, Liverpool Victoria Assurance; LG Electronics; Coalite, Stan James, Blue Square, William Hill, Ronnie O’Sullivan, Steven Hendry, Steve Davis, Jimmy White, Tony Alcock (Bowls), Tracy Edwards (sailing)

References

My endorsees include many high profile business and sports personalities from Broadcasting and the media, sports law specialists, PR specialists, Sports business consultants, and iconic sports men and women.

If you wish to take up any of these I would be pleased to supply relevant contact details.

sports marketing is a new division of Titan Sports, a successful product and service company established several years ago. If you wish to speak to me personally or arrange a meeting to discuss how I might be able to help you make more money and keep more of it, please do not hesitate to use the contact details, below:

Jim McKenzie