A Governing Body manages relationships with:

the general public
players
clubs
leagues
regional associations
national and international sports organisations
government

Negotiates commercial contracts with:

players
broadcasters
sponsors
merchandisers
licensees
venues
trade contractors
agents for all the above

It produces and / or promotes:

competitions
sports literature
news services
records and statistics
websites & other IT output

It plays a lead role in:

dispute resolution
child protection
social inclusion
drugs control